Thailand 2025/3/5~7 : PURE SNOW Debuts at THAIFEX – HOREC Asia 2025 Leading the Future of Shaved Ice & Slush Machines
THAIFEX – HOREC Asia 2025
March 5–7, 2025 ｜ Bangkok, Thailand
PureSnow debuts its capsule-based snow ice machines, empowering Southeast Asian entrepreneurs with turnkey solutions.
Results in Numbers
Exhibition Highlights
- 🚀 Launch of Capsule Snow Ice & Slush Machines – no ice blocks, 3-second output
- 🧑🍳 One-Stop Entrepreneur Package – 100+ recipes, 200+ menu templates, on-site training
- 🌱 Eco-Smart Energy Use – just 0.5 kWh standby consumption, supporting sustainable growth
- 📈 Strong engagement from Thai, Vietnamese, and Malaysian buyers seeking low-risk entry
- 🤝 Active distributor talks for local service networks in Bangkok and Ho Chi Minh City
At THAIFEX – HOREC Asia 2025, PureSnow made its Southeast Asia debut with a clear message: we are not just machine makers, but partners for entrepreneurs. The booth drew strong attention with our latest capsule-based snow ice and slush machines, which require no ice blocks, operate in just 3 seconds, and deliver premium texture with minimal effort.
The machines are designed for street carts, cafés, and unmanned vending stations, making them a versatile solution for the high-traffic, low-space environments of Bangkok and other Southeast Asian cities. Entrepreneurs appreciated the plug-and-play design and flexible rental options, which lower entry barriers compared to traditional franchise models.
PureSnow’s turnkey support package resonated strongly with local buyers: 100+ proven dessert formulas, 200+ illustrated menus, full SOP training, and after-sales service backed by a 2-year warranty. Many visitors remarked that this “startup-in-a-box” solution gave them confidence to launch their dessert business without needing franchise fees.
With production bases in Taiwan and Japan and exports to 35+ countries, PureSnow is rapidly building a distributor network across ASEAN. During the exhibition, we initiated distributor talks in Thailand, Vietnam, and Indonesia, aiming to establish localized demo sites and service centers in 2025.
Voices from Partners
"Capsule-based machines cut setup time to almost zero — perfect for busy Thai cafés." — Café Owner, Bangkok
"No ice blocks, no heavy freezers. This is exactly the low-cost model our market needs." — Distributor, Vietnam
"The one-stop package makes me confident to start without worrying about franchise fees." — First-time Entrepreneur, Thailand
Gallery & Media Recap
Set up day
Day 1
Day 2
Day 3
Conclusion
The Bangkok event reinforced PureSnow’s role as a Southeast Asia growth partner for frozen dessert businesses. By introducing capsule snow ice machines, offering turnkey solutions, and building distributor ties, we are helping entrepreneurs launch with speed, efficiency, and scalability. The ASEAN market is ready — and PureSnow is here to lead.